What should the coalition be called?

The name chosen for the coalition will create expectations as to how it will operate and what it will be working to achieve. A name like the ‘International Campaign to Ban Landmines’ suggests a clarity of intent that is greater than that suggested by the ‘Cluster Munition Coalition’ for example. However, some have noted that an overly specific name can become limiting in the future if it goes against changes in the external environment and the coalition’s policy ambitions. Given the international nature of the effort, it is also important to consider how a proposed name will translate into other languages.